The Wilder World

Sneak peeking our upcoming Atelier Emily collection.

Esthétiques

What is an aesthetic?  You see it all over the internet; on Pinterest, in fashion, art, design, marketing and branding.  It's an integral part of any creative concept or structure.  But what is it really about, what's the why behind the concept of an aesthetic?
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Just the facts...

Just the facts...

Like most things in my life, this blog has gone through may revisions and iterations  Initially, I wanted it to be a full on lifestyle experience, everything from architecture to health and wellness.  Then it was only going to be about the brand, what we were doing, what we were offering, all the happenings behind the scenes and up and coming.  Next, all creative flow, musings and insights on all things feminine empowerment, growth and expansion.  I've got hundreds of ideas for posts and yet, I never sit down and write them.  Because finding a harmony and a flow, my...

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Kerplunk!

Kerplunk!

Sometimes when I sit down to write a blog, I start out with a judgement of what I see in the world.  What don't I like, what's wrong with the world, how can I/we make it better? From there a free fall of opinions, observations, facts, fictions, exaggerations, projections land onto the page with a gigantic 'kerplunk'.  My editing process is to then go back and argue with it all; 'is it appropriate', 'will they understand', 'will they judge back', what if they argue, criticize or worst of all unlike me?  Either I edit the hell out of it and it is nothing...

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