Nope, not French.  But I am obsessed with it.  I've been "learning it" for years.  The French language is fluid, sensual, dramatic, romantic, full of grandeur, grace, joy and effervescence.  It suits our aesthetic quite well.   

What is an aesthetic?  You see it all over the internet; on Pinterest, in fashion, art, design, marketing and branding.  It's an integral part of any creative concept or structure.  But what is it really about, what's the why behind the concept of an aesthetic?

Google says aesthetic is concerned with beauty or the appreciation of beauty or a set of principles underlying and guiding the work of a particular artist or artistic movement.   And this is our agreement of what it means, but where did it come from, what is it's why?  

Etymology is an obsession of mine.  The Online Etymology dictionary states "1798, from German Ästhetisch (mid-18c.) or French esthétique (which is from German), ultimately from Greek aisthetikos "of or for perception by the senses, perceptive," of things, "perceptible," from aisthanesthai "to perceive (by the senses or by the mind), to feel," from PIE *awis-dh-yo-, from root *au- "to perceive."

So, aesthetic is all about a perceived sense, a feeling.  It is very personal, relative to ones own culminated experiences; it is the expression of a life force, entity or energy.  

Growing up, living in the US, I have been surrounded by every kind of person, culture, idea.  An openness which has allowed me to receive beauty from so many different ways of being, living, dressing, expressing, sharing.  I have literally been shaped, molded and transformed by the people and cultures of the world.  And this gift has been much of the catalyst for the birth of the Wilder World.

For years, I have tried to define the Brooke Aesthetic beyond natural, dramatic and romantic.  It is absolutely those things.  And, what I have also uncovered is my love of the romance in Asian story, structure and appreciation of nature.  The drama and history of European craftsmanship, embellishment and rebellion.  The natural audacious, bold sensibilities found in Latin and African cultures. 

Wilder designs are influenced by all of life,  mashed up from my experiences and offered up as an expression of my love and gratitude for these glorious gifts.   

Our aesthetic, the feeling of a Wilder One is freedom of a wilder expression ... for us, for you ... in all our glorious differences.  In the end our differences are what we all have in common.

As always, bWilder!
Brooke Wilder Blog Signature